Friday, May 31, 2013

Heart & Soul Salsa

After some noodling and refining, we settled on this look for my good buddy Tracy Owen. I have a hunch this little business is going to take off! I've been an active part of start-ups over the years and you just get a feeling about some of them. The last big success story was about an engineer close to retirement at Allegheny Wah Chang. He was an avid bird hunter and when the feds announced that no more lead shot would be used to hunt waterfowl, his mind went to work. Short story... he developed an alloy shot that was heavier than lead and met the environmental standards. Thus, HeviShot. End of story. This company went into orbit amongst avid hunters world-wide and is winning competitions and setting records.

I anticipate the day Heart & Soul Salsa is doing it too! Below are a standard label, sell sheet and business card. Get your orders in early!




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