This new brand will help promote this private farm and their products. Many sweet treats are made from currants and I will be doing all the packaging for them in the coming months.
Sunday, April 20, 2014
Thursday, April 17, 2014
The Gourmet Gringo
So after some tweaking and noodling, this is what we settled on....
Much better for a 16oz deli container than the previous design.
Much better for a 16oz deli container than the previous design.
Tuesday, March 25, 2014
More Branding Development...
I've been working on a couple projects the last few days. Both in the "health food" camp.
The first one is a brand development for a grain-free diet system. I'm showing 3 variations I've shown them.... and the other project is a product brand for fresh salsa by a restauranteur on the east coast.
The first one is a brand development for a grain-free diet system. I'm showing 3 variations I've shown them.... and the other project is a product brand for fresh salsa by a restauranteur on the east coast.
Monday, March 17, 2014
logos, logos, logos...
I've been cranking out logos for the last couple weeks. These are the various options I send to the clients to pick from. They almost ALWAYS pick one of the 3-4 options I give them based on a series of questions I ask at the beginning of the process.
I always want to know as much about the business or product as possible. I also like to know if it's going to be a fresh new brand or if we are doing a brand refresh based on a previous known image that has been successful. Then comes color options and style preferences. Some like a retro look, while others prefer a clean corporate mark. As you can tell on these, they all liked a blue color scheme. But I like to toss in another option occasionally that isn't in their preferred color, and sometimes they pick it!
I always want to know as much about the business or product as possible. I also like to know if it's going to be a fresh new brand or if we are doing a brand refresh based on a previous known image that has been successful. Then comes color options and style preferences. Some like a retro look, while others prefer a clean corporate mark. As you can tell on these, they all liked a blue color scheme. But I like to toss in another option occasionally that isn't in their preferred color, and sometimes they pick it!
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