Branding a new product and a new service...

Here are a couple new brand marks I've been working on this week. We have a product label for a mattress company and a service mark for a new business to verify credentials of a potential service provider. These aren't final, but they are my favorites for each application.

My Michigan Event brand development

I've been working on a new image for this event planning organization in Michigan, and although many visual representations have been presented and we are still in the process of pleasing the client, with who knows what... I'm not sure he knows what he wants, but as a branding consultant and developer for years, I think this one exceeds his needs for this new company. It's clean and simple, yet exudes an understated energy. It shows stability and strength without having to prove anything to anybody.

New site for a NYC lawyer...

This is a new site I've been working on for a progressive business growth lawyer back east. It's great to work with a forward thinking customer about his needs to reach clients. This one does the job.

2 new books for FCA

There still seems to be a steady stream of books being published and printed on paper. Even though e-books are becoming the rage, Some folks still like to hold a paper book and turn pages. These are a couple new ones for FCA...

Branding Consistency

As we continue to build the brand for NTS, other product brands are starting to develop. Here are the ones for two of their programs under the corporate brand shown here also for visual comparison.

A new cover for a motivational speaker

She wanted this cover to look similar to Black is the new Orange. It's a picture of the author, who now speaks to groups about Prison life and how to stay out of it.

Civil War History

This is the cover of a new book on the cruelty and brutality of the Civil War prison camps. This cover emphasizes the stark reality, lack of water and inhumane conditions those soldiers endured.