Thursday, April 17, 2014
The Gourmet Gringo
So after some tweaking and noodling, this is what we settled on....
Much better for a 16oz deli container than the previous design.
Much better for a 16oz deli container than the previous design.
Tuesday, March 25, 2014
More Branding Development...
I've been working on a couple projects the last few days. Both in the "health food" camp.
The first one is a brand development for a grain-free diet system. I'm showing 3 variations I've shown them.... and the other project is a product brand for fresh salsa by a restauranteur on the east coast.
The first one is a brand development for a grain-free diet system. I'm showing 3 variations I've shown them.... and the other project is a product brand for fresh salsa by a restauranteur on the east coast.
Monday, March 17, 2014
logos, logos, logos...
I've been cranking out logos for the last couple weeks. These are the various options I send to the clients to pick from. They almost ALWAYS pick one of the 3-4 options I give them based on a series of questions I ask at the beginning of the process.
I always want to know as much about the business or product as possible. I also like to know if it's going to be a fresh new brand or if we are doing a brand refresh based on a previous known image that has been successful. Then comes color options and style preferences. Some like a retro look, while others prefer a clean corporate mark. As you can tell on these, they all liked a blue color scheme. But I like to toss in another option occasionally that isn't in their preferred color, and sometimes they pick it!
I always want to know as much about the business or product as possible. I also like to know if it's going to be a fresh new brand or if we are doing a brand refresh based on a previous known image that has been successful. Then comes color options and style preferences. Some like a retro look, while others prefer a clean corporate mark. As you can tell on these, they all liked a blue color scheme. But I like to toss in another option occasionally that isn't in their preferred color, and sometimes they pick it!
Wednesday, February 12, 2014
CD Packaging
I recently had the opportunity to work up a design for a producer in Tampa, Florida.
They are combining a few of the favorite tracks into a limited edition collection and asked me to give it a brand, so this is what we came up with....
They are combining a few of the favorite tracks into a limited edition collection and asked me to give it a brand, so this is what we came up with....
Monday, December 2, 2013
A couple pages from our Ecuador book...
I just wanted to share a couple pages from our recent book. It was done entirely in InDesign but these are a couple of the pages that were more PhotoShop based. It was a fun project!
Kids Sports Mag layouts
Been working with a publisher in Florida on some concept layouts for a regional magazine for kids sports. These were put together with a couple different cover ideas to help sell advertising.
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