Branding 101

These images are part of a PowerPoint presentation I put together to get any company to begin thinking about a new brand, a brand refresh or a product label. All the same rules apply, whether you want to change everything or simply introduce a new product or product line. I would love to work with you and your company on either.

FreshBooks is a great company to help you with all of your accounting, job tracking, invoicing, and project management. They are eager to assist you with the things you would rather have someone else, more qualified, do for you so you can focus on the things that make you money!

Another Element of a Brand Package

We developed this mark to go with the new brand we rolled out for NTS last year. This one will help with the fund raising campaign, to include alumni interested in helping support their graduate school, after they've graduated and moved out into the world to make a difference.

Two New Book Covers

These were done for Resilient Publishers in Boise Idaho. Two totally different audiences and two totally different styles. Got some great feedback on the RAPE cover from industry experts. When I first talked to the author about it, I was worried I wouldn't be able to tell the story quickly, for those interested to want to pick it up, but they tell me it's a huge success.

Real Estate Development on the rise again

A developer I've been doing some work for over the last 3-4 years has been busy in spite of the economic downturn. This is another project of his. This may not be the chosen brand, but it's my favorite of the four I presented.

Branding a new product and a new service...

Here are a couple new brand marks I've been working on this week. We have a product label for a mattress company and a service mark for a new business to verify credentials of a potential service provider. These aren't final, but they are my favorites for each application.

My Michigan Event brand development

I've been working on a new image for this event planning organization in Michigan, and although many visual representations have been presented and we are still in the process of pleasing the client, with who knows what... I'm not sure he knows what he wants, but as a branding consultant and developer for years, I think this one exceeds his needs for this new company. It's clean and simple, yet exudes an understated energy. It shows stability and strength without having to prove anything to anybody.

New site for a NYC lawyer...

This is a new site I've been working on for a progressive business growth lawyer back east. It's great to work with a forward thinking customer about his needs to reach clients. This one does the job.

2 new books for FCA

There still seems to be a steady stream of books being published and printed on paper. Even though e-books are becoming the rage, Some folks still like to hold a paper book and turn pages. These are a couple new ones for FCA...

Branding Consistency

As we continue to build the brand for NTS, other product brands are starting to develop. Here are the ones for two of their programs under the corporate brand shown here also for visual comparison.