More Branding Development...

I've been working on a couple projects the last few days. Both in the "health food" camp.
The first one is a brand development for a grain-free diet system. I'm showing 3 variations I've shown them....  and the other project is a product brand for fresh salsa by a restauranteur on the east coast.

logos, logos, logos...

I've been cranking out logos for the last couple weeks. These are the various options I send to the clients to pick from. They almost ALWAYS pick one of the 3-4 options I give them based on a series of questions I ask at the beginning of the process.

I always want to know as much about the business or product as possible. I also like to know if it's going to be a fresh new brand or if we are doing a brand refresh based on a previous known image that has been successful. Then comes color options and style preferences. Some like a retro look, while others prefer a clean corporate mark. As you can tell on these, they all liked a blue color scheme. But I like to toss in another option occasionally that isn't in their preferred color, and sometimes they pick it!